Let’s face it, sales can be downright rough and dirty if you don’t know how to play the game. When most people think of salespeople, they picture some sophisticated brute trying to shove whatever-it-is-they’re-hawking down your throat.

And while that may be true for some people in sales, these seven little tricks will help you achieve the best results in sales, while avoiding all that unwanted sales stigma. There are many ways to be a great salesperson without being pushy and providing your customers with a quality sales experience.

1. Learn the Psychology of Selling

As a salesperson you really have to get into your customers’ heads if you want to truly understand what makes them tick, or better yet, what makes them buy.

2. Reframe the Value of Your Sale

It’s amazing how much difference it makes when you convey the same message in a different way. In sales, this is achieved by reframing the value of your sale to make it more enticing to your customers.

3. Give Your Customers a Sense of Exclusivity

Raise your hand if you like feeling as if you belong exclusively to a club or clique. Humans form groups for a host of different reasons, going back to our hunter-gatherer days. Today, most of us stick to our tribes, however fractured we as a collective may be overall. This sentiment also plays into your customers and how they want to “be sold” on something.

4. Think ‘Labels’

As much as people express their dismay at being labeled, we all label ourselves in some way so as to be noticed by others that are like them. Just like brands, people’s individual, or “internal” (self-imposed), labels are important to their unique identities.

5. Share Any Testimonials

When it comes to purchasing, many consumers tend to be wary of spending their money, particularly if they don’t need it. So how to you sell something to someone who doesn’t think they need anything? Knowing that there are others out there that find the product or service you’re selling as “invaluable” goes a long way for skeptical consumers.

6. Use a Sense of Urgency

When you use a sense of urgency in communicating your message to customers, it’s been shown that they are more prone to take action.

7. Develop Your Competitive Edge

In today’s marketplace, competition is stiff. So what’s a salesperson to do? Since you’re unlikely to stand out in these crowded waters, you need to know who you’re up against and what you need to gain the competitive edge.

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